Abstract:
A Research empirical investigation on the factors contributing to the motivation at XYZ Fashion
Destination undertaken by the Rizwie in fulfillment of partial requirement for Chartered
Qualification in Human Resource Management by the Chartered Institute of Personnel
Management, Sri Lanka. XYZ Fashion Destination turnover rate of the employees in the
organization is more than 25% for the past five years. The level of employee motivation is one of
the important factors that affect the turnover rate of employees in any industry, and it also has a
great influence on the control of the turnover rate. General objective of the research to identify
factors contributing to the motivation of employees in XYZ Fashion Destination. And specific
objectives are to identify the factors effecting motivation of employees and to identify the most
dominant factor of motivation of employees in XYZ Fashion Destination. Salary and wages,
working condition, career development and employee recognition are some of the factors
contribute to the employee motivation. These four factors used as independent variables with
motivation as the dependent variable to create the conceptual framework. Questionnaire and
interviews were conduct to identify the hypotheses relationship to motivation. From the total more
than one thousand and four hundred employees, one hundred and forty-two sales assistants as
sample selected using the simple random sampling method. These data were collected and
analyzed using SPSS software and Microsoft excel to identify the relationship between the
independent variables and the dependent variable. Recommendations were also provided for areas
of improvement based on the outcome and suggestions were provided on areas for further research.
