Abstract:
HR managers should pay close attention to the content or the features
of the recruitment advertisements. This study was focused on
determining the features that significantly affect the interest of
undergraduates in applying for positions and the moderating role of
organizational attractiveness. Five hundred and fifty-three (553), final
year undergraduates attached to the Commerce and Management
Faculty in the University of Kelaniya, Sri Lanka were selected as the
study population with the reasoning fact that they are one layer who
steps to the labor market for job seeking. Data were collected through
a questionnaire based on the Convenience Sampling Technique.
Descriptive and inferential analyses were conducted. Internet has
changed the way of conducting recruitments in the organizations from
printed media to internet based. Managers should pay more attention
on the importance of recruiting through an online job advertisement
since it will provide detailed and rich information.
