UNDERGRADUATES’ INTENTION TO APPLY FOR ONLINE JOBS

Abstract

HR managers should pay close attention to the content or the features of the recruitment advertisements. This study was focused on determining the features that significantly affect the interest of undergraduates in applying for positions and the moderating role of organizational attractiveness. Five hundred and fifty-three (553), final year undergraduates attached to the Commerce and Management Faculty in the University of Kelaniya, Sri Lanka were selected as the study population with the reasoning fact that they are one layer who steps to the labor market for job seeking. Data were collected through a questionnaire based on the Convenience Sampling Technique. Descriptive and inferential analyses were conducted. Internet has changed the way of conducting recruitments in the organizations from printed media to internet based. Managers should pay more attention on the importance of recruiting through an online job advertisement since it will provide detailed and rich information.