Abstract:
Employee recruitment and selection are critical processes in any organization, significantly
affecting its overall performance and competitiveness. Within the setting of the MAS apparel
industry in Sri Lanka, these processes take on extra complexity and significance due to the
industry's significant commitment to the national economy and its association within the
worldwide supply chain. MAS Holdings, a leading apparel manufacturer in Sri Lanka, is
eminent for its advancement, quality, and sustainability. Understanding the factors that
impact its recruitment and selection strategies is vital to keeping up its competitive edge and
ensuring the arrangement of its workforce with organizational goals.
The apparel industry in Sri Lanka, especially companies like MAS, works in a highly
competitive worldwide market. This necessitates a vital approach to human asset
administration, especially in drawing in and holding skilled employees. The industry's
dependence on a skilled and versatile workforce implies that recruitment and selection
strategies must be finely tuned to meet both current and future demands. This chapter points
to explore the different factors that influence these strategies within the MAS apparel
industry, providing a comprehensive understanding that can direct enhancements and
advancements in HR practices.
