Abstract:
In the modern world, the usage of the internet and E-services are becoming more popular. As a result,
the banking sectors are also finding it absolutely vital to change their traditional mode of services with the new
modes like e-banking services. However, the banks are still facing issues when adopting such new technologies
and they are in need of finding the root causes behind the failures. In considering this, the present study intends
to identify how the perceived performance risk created among the customers mediates the relationship between
the hedonic motivation and behavioral intention to use the E-banking services. The study design was quantitative.
The sample size is 327 customers who use the e-banking services for their baking purposes. Samples are collected
through a purposive sampling method. The collected data analysis using the SPSS version 20.0 software. Data
were collected in using questionnaire and. According to the results obtained through the data analysis, it was
proven that the hedonic motivation created by the E-baking services by boosting the fun and pleasure element can
induce their intention to use E-banking service. However, when the perceived performance risk was there, then it
partially mediates and reduces the strength of the relationship between hedonic motivation and behavioral
intention of customers towards adapting E-banking technology. In-future the other studies can consider the trust
as another variable as examine how trust is shaping the hedonic motivation of the customers and its impact on the
relationship between performance risk and behavioral intention.
