Role of Performance Risk on the relationship between Hedonic Motivation and Behavioral Intention of Customers Towards Adapting E-Banking Technology

Abstract

In the modern world, the usage of the internet and E-services are becoming more popular. As a result, the banking sectors are also finding it absolutely vital to change their traditional mode of services with the new modes like e-banking services. However, the banks are still facing issues when adopting such new technologies and they are in need of finding the root causes behind the failures. In considering this, the present study intends to identify how the perceived performance risk created among the customers mediates the relationship between the hedonic motivation and behavioral intention to use the E-banking services. The study design was quantitative. The sample size is 327 customers who use the e-banking services for their baking purposes. Samples are collected through a purposive sampling method. The collected data analysis using the SPSS version 20.0 software. Data were collected in using questionnaire and. According to the results obtained through the data analysis, it was proven that the hedonic motivation created by the E-baking services by boosting the fun and pleasure element can induce their intention to use E-banking service. However, when the perceived performance risk was there, then it partially mediates and reduces the strength of the relationship between hedonic motivation and behavioral intention of customers towards adapting E-banking technology. In-future the other studies can consider the trust as another variable as examine how trust is shaping the hedonic motivation of the customers and its impact on the relationship between performance risk and behavioral intention.