Abstract:
This research focuses on Employee motivation and its impact on employee retention.In addition
to explaining why employee retention is important, researcher has also explained how to retain
employees through motivational theories.In today’s competitive environment retaining the best
talent has become a challenge to all the companies.Most scholarly articles point out the reason as
poor motivational practices has made employees leave the organization.
This research aimed at following objectives to achieve:To identify the factors affecting employee
retention, to identify the reasons that led Marketing staff leave, and to provide recommendations
to improve employee motivation and retention.This research targeted the Marketing staff at ABC
Financial Company.Out of 180 non-execcutive Marketing employees a sample of 123 employees
were selected using stratified sampling technique.Data collection methods are questionnaire and
interviews.Questionnaire had a Cronbach Alpha of 0.746 that suggest the instrument is reliable.
Employee retention is dependent variable and Employee motivation is independent
variable.Rewards,career development,job security,employee recognition are the selected
independent variables for this research.Based on data gathered using questionnaire and interviews
the data was analyzed and presented.Hypotheses were tested using ANOVA
test,Correlation,Regression and found out that all four independent variables have an significant
impact on employee retention.
