IMPACT OF JOB SATISFACTION ON TURNOVER INTENTION OF NON-EXECUTIVES IN ATG HAND CARE (PVT) LTD

Abstract

This study is undertaken by W.M.C Madushanie to the fulfillment of final research project of CQHRM at CIPM, Sri Lanka. On the scenario of continuous discussions on challenges faced by Sri Lankan economy export oriented organizations have been taken the responsibility of building country’s economy by attracting foreign currency towards country. Hence achieving organizational goals and maintaining production smoothly within a minimal cost is one of the most vital for such organization nowadays, but high labour turnover and absenteeism working a huge barricade of achieving this. ATG Hand Care is maintained minimum level of labour turnover and absenteeism for past year but within several past months they had face that huge barricade regarding non-executives in Company, therefore the senior management was needed to find out the main reasons for these turnover and absenteeism. Hence this study empirically investigated six dimensions of employee job satisfaction, which could influence employee turnover intention of non-executives in ATG Company, in order to find out the impact of employee job satisfaction on turnover intention. The data were collected from the sample of 250 non-executives, which selected using proportionate stratified random sampling method by administrating a self-designed questionnaire, which consisted 38 of questions with 5 points scale. The collected data were analyzed in various ways such as descriptive data analysis, univariate analysis, Pearson’s correlation analysis, Simple & multiple regression analyses. The findings of the study are change resistance of employees positively and strongly correlated with turnover intention of nonexecutives in ATG Company while employee salary negatively and strongly correlated with turnover intention. According to multiple regression analysis, 82% of variation in turnover intention of non-executives in ATG Company has been accounted for by job satisfaction. It is concluded that among six dimensions of job satisfaction, change resistance of employee should address well in order to reduce turnover of non-executives in ATG Company by conducting proper trainings and understanding. However the reasons for turnover intention and factors affecting to job satisfaction are divergent in nature.