Impact of GHRM on Green Attitude and Green Behavior of Employees: A Study of Selected IT Company in Sri Lanka

Abstract

In the present business world, many organizations adopt and practice the novel concept called green human resource management to accomplish the sustainable development of a company and improve the accomplishment of competitive advantages in the competitive industry. Therefore, most organizations incorporate the green concept into their organization’s human resource management and adopt and practice green human resource management. In this way, information technology plays an important role to carry out this green human resource management in organizations. Hence, the present research was undertaken to examine the impact of green human resource management on green attitude, the impact of green attitude on green behavior, the impact of green human resource management on green behavior, and the mediation impact of green attitude on the impact of green human resource management on green behavior. The study was performed in an information technology service and software company in Colombo, Sri Lanka. The conceptual model of this research was tested mainly based on the primary data which were collected through a pre-tested structured questionnaire by online survey with a randomly selected sample of 200 employees. Standard statistical procedures, such as the reliability test, and Hayes’ process macro (model 4) in SPSS (V.25.0) were employed to analyze the data. The results revealed that most of the employees were male and educated up to a degree level. Further, the analysis has shown that green human resource management has a positive and significant impact on green attitude (R2 = 0.7835, p = 0.000) as well as on green behavior (R2 = 0.7429, p = 0.000), the green attitude has a positive and significant impact on green behavior (R2 = 0.8338, p = 0.000), and there was a mediation impact of green attitude on the impact of green human resource management on green behavior (BootLLCI: 0.4577; BootULCI: 0.6840). Further, the findings of the analysis disclosed that the green attitude partially mediates the impact of green human resource management on green behavior. The findings of this study provide significant insight to information technology companies who wish to implement and perform green human resource management to enhance environmental sustainability in the business.