Abstract:
This research embarks on how branding affects to sourcing in ABC company. Where this
research is a mix of marketing and human resource management. The companies in 21st century
are in a tremendous race to attract the right potential candidate where the right branding in the
right time will lead to better sourcing and to make the potential employee retain in the
prospective company. The brand itself is what a company is built over the years where this
study attempt to explore how well the internal factors of a company employer value
preposition, effective employer branding, growth and reassurance and monetary and non –
monetary benefits, which are components of building of a good brand affects in resourcing
best talent. This study was conducted as a process improvement for the ABC company. This
research used both quantitative and qualitative approaches on data collection through the
support of a questionnaire conducted within employees, where the assumptions, conclusions
and recommendations were made using the responses of the current employees. The selected
sample was 50, where out of that sample 37 responses were received. The results imply that
the lack branding in the ABC company which even detects the lack of knowledge about
branding of the employees in their own company which comes to a conclusion that even the
sourcing of the company was done for the current employees are done without a proper
branding strategy which eventually signifies the important of branding in sourcing the potential
candidates in the above mentioned company. plays in in the ABC company that can contribute
to branding such as: employer value preposition, effective employer branding, growth and
reassurance and monetary and non – monetary benefits in the ABC company. The final
outcome was to introduce a new branding strategies through all the available platforms to boost
the company brand name in order to attract the prospective employees and to make the current
employees value what they are working for.
