Abstract:
This study explores the impact of work-life balance initiatives on employee performance in the new
normal with reference to a leading apparel company in Sri Lanka. Work-life balance programs; flexible working
hours, job sharing, leave policy, compressed work weeks, and telecommuting were used as proxies for work-life
balance, while the employee performance of the organizations was measured using job satisfaction, employee
commitment, and employee retention. Cross-sectional data were collected using a Likert scale-type questionnaire
from 300 executives of the apparel company using a convenience sampling technique. Multiple regression
analysis was primarily used for the statistical analysis. The study finding revealed that performance and worklife balance are significantly correlated. Hence the investigation adds to the body of research showing that
employee performance is positively impacted by work-life balance. Thought to be a conflict between an
employee's personal and professional lives, work-life balance is also regarded as an issue that may affect
employees as well as businesses, the economy, and culture at large. Therefore, companies must think about how
both the employees would gain from being aware of their roles in society and the family and getting the support
they need. To retain workers, this paper advises firms to include work-life balance in their human resource policy.
