Factors Affecting Green Entrepreneurship Intention during Covid 19 (Special Reference to Management Faculty Undergraduates in State Universities of Sri Lanka)

Abstract

Entrepreneurship has continuously grown in recent years, and it has diversified its proposal for new values as green entrepreneurship. Some researchers described outcomes of learning and development activities focused on entrepreneurship and identified the weaknesses of university education regarding the knowledge and skills necessary for entrepreneurship, along with identifying the role of universities in promoting business development through theoretical and practical academic training, which is to give added value to universities. University education has been seen to gradually orient more towards entrepreneurship. The Covid-19 pandemic dramatically changed people’s lives and businesses, causing 3.7 million people to die as of 5 June 2021. The objective of this research is to identify factors affecting green entrepreneurship intention during COVID -19. This research assesses the influence of education development support, conceptual development support, and country support through entrepreneurial self-efficacy over green entrepreneurial intentions. The study has utilized primary data and a sample of size 377 was chosen and 397 responses were received. Data were analyzed by using the statistical package of SPSS 20.0 and Smart PLS. The data analysis was initiated to evaluate the internal consistency of each subscale Cronbach value. Next, analyzed construct and discriminant validity and internal consistency. A good fit requires the value of the average extracted variance. The main findings confirmed that Entrepreneurial Self-Efficacy Education Development Support, Institutional Support, and Country Support positively influence GEI in undergraduates in state universities of Sri Lanka during COVID -19. Most of the existing studies only discuss the relationship between COVID -19 and entrepreneurial intention, ignoring green entrepreneurship. This research helps to fill the gaps in literature. It gave such kind of a hint for responsible parties to give their considerable attention to developing green entrepreneurship intention among undergraduates. Furthermore, this will help academic readers, other future researchers, and university administrations to make their own decisions.