THE IMPACT OF INTERNSHIPS ON THE DEVELOPMENT OF COMPETENCIES AMONG UNDERGRADUATE STUDENTS IN APPAREL INDUSTRY OF SRI LANKA

Abstract

This research investigates the critical factors influencing the competency level and job readiness of undergraduate students within the dynamic and competitive realm of the apparel industry. With a particular focus on Attitude toward the apparel industry, Knowledge of the apparel industry, Internship structure, and Guidance of the program, the study aims to uncover the relationships between these variables and undergraduates' readiness for employment in the sector. A survey questionnaire was administered to a sample of 50 interns, and data were subjected to rigorous statistical analysis to test four formulated hypotheses. The study reveals compelling insights into the connections between these independent variables and the dependent variable of Competency level/Job readiness. The findings indicate that all four independent variables exhibit a positive and statistically significant relationship with Competency level/Job readiness. The influential role of Guidance of the program, which emerged as the most significant factor. Knowledge of the apparel industry and Internship structure, while positively related, demonstrated comparatively weaker impacts. The study concludes with a set of practical recommendations for organizations in the apparel industry to strengthen the job readiness of undergraduate students. These recommendations encompass strategic enhancements to internship programs, skill development initiatives, and collaboration with educational institutions. This research not only contributes to the understanding of factors affecting job readiness but also provides actionable insights that can positively influence the employability of undergraduates in the apparel industry. It also highlights areas for future research to validate these findings in various contexts.