STUDY ON FACTORS AFFECTING ONLINE LEARNING OF STUDENTS IN HIGHER EDUCATION INDUSTRY WITH SPECIAL REFERENCE TO MANAGEMENT FACULTY IN ABC ORGANIZATION

Abstract

Online learning has been a key component of ABC Organization. However, there are challenges faced by students who enroll in online courses. Hence, this research aimed to examine and comprehend specific factors that influence their online learning. Hypotheses were developed with five independent variables such as lecturer support, peer interactions, self-efficacy, curriculum and design, and technology literacy. The dependent variable was online learning. A quantitative research approach and questionnaires were used. Responses were obtained from 120 students in third and fourth year. SPSS was used to analyze demographic and descriptive analyses. The hypotheses tested using correlation and regression models confirmed that lecturer support, peer interactions, self-efficacy, curriculum and design, and technology literacy all have significant positive effect on online learning. The study findings confirm that lecturer support is crucial in enhancing the online learning, providing essential interactions and feedback that mitigate the feelings of isolation common in virtual environments. Peer interactions emerged as vital for fostering a sense of community and collaboration, significantly enriching the online learning. Furthermore, self-efficacy was identified as a key determinant of students’ engagement and success in online learning, highlighting the importance of confidence in being accountable for their own learning. The study also underscored the significance of curriculum and design, pointing to the need for interactive and well-structured courses that motivate and satisfy students. finally, technology literacy was found to play a dual role, facilitating access to learning while presenting challenges that require careful management to ensure effective online learning. Hence, this research contributes valuable insights into the factors influencing online learning among students. by addressing the identified factors, educators, administrators, and policymakers can enhance the quality and effectiveness of online learning in higher education, ensuring it meets the diverse needs of students.