Abstract:
This study investigates how social media networking sites (SNS) are used in Sri Lanka's
information technology (IT) industry for employee branding and recruiting purposes. This
study intends to provide light on the degree of SNS adoption, the driving forces behind its
usage, as well as the perceived advantages and difficulties experienced by IT organizations,
considering a significant lack in empirical research on the topic.
The results show that IT companies have a significant presence on SNS for recruiting and
employees branding objectives. It does have some difficulties, though. Significant barriers
include concerns about the accuracy and reliability of the information on SNS profiles, the
difficulty in confirming application information, and the frequency of false information.
Concerns regarding the alleged expenses and time commitments associated with SNS based hiring have been voiced by certain IT businesses. The study also shows how
knowledgeable HR professionals are about SNS and its features in these IT organizations.
