Abstract:
Owing to a “War for Talent” every organization is struggling for the best employer status.
Thus, attracting, recruiting and retaining talented human capital is the primary focus of every
organization. In this regard the aim of the present study is to answer the most frequent and recently
asked question of what value(s) organization focus on the retention of their workforce? In so doing,
Social Learning Theory and Reciprocity Theory were used as a theoretical background; to further
proceed with the study, data was purposively collected from 204 respondents from educational
institutes of Pakistan. Findings of the study revealed that development value has a substantial
relationship with employee retention. Since, development of new knowledge and skills results
in the improvement of one’s present job. Furthermore, limitations and implications of the study
are discusse
