Abstract:
The prime purpose of this study was to investigate whether employers use branding in their organisations, and how
employer branding influence the attraction and retention of employees in the banking sector in Ghana. The
descriptive survey design was adopted for the study. Eighty-seven employees, including junior and senior staff
were conveniently sampled for the study. Data was analyzed using both descriptive and inferential statistics. The
results of the study suggest that organisations use employer branding processes in their business to attract
employees and customers. It was also found that brand names of organisations may significantly influence the
decision of employees to join and stay in the organisation. It was therefore suggested that employers need to create
conducive work environment with conditions to enable employees feel comfortable and remain in the organisation.
