Abstract:
This paper aims to focus on “Recruitment Process Outsourcing” (RPO) as a key element of
improvement in corporate brand of organisation through using the talent and capabilities of employees.
This research explores the linkages and interconnection between the concepts of RPO and its
contribution towards the employer branding process. The review of the literature on RPO and employer
branding identifies an emergence of conceptual framework based around outsourcing effectiveness and
its impact on employer branding.
