Abstract:
Considering the employees as valuable asset and investing on them goes a long way
to the success of an organization. In this era of stiff competition, employers look for the best
talent available, meaning they want to have the people having best things on them. A good
image as an employer can stir the rate of recruiting large pool of candidates, like branding
attracts consumers in marketing. This employment branding can attract and retain top class
employees while ensuring organizational growth. Organizations need to think from vision and
mission in order to align its activities with total branding experience. Internal and external
branding is of equal importance which can be promoted in a number of ways. Some very easy
practices like giving fair benefits, recognizing employee contributions, creating a culture of
mutual trust may prove worthy. At the same time organizations need to express their
philosophies and practices of this culture to the society they operate in. simple, yet effective
channel can be seminars, usage of theme statement highlighting care for employees,
participating in job fairs, sponsoring relevant events etc. A company having good consumer
branding and employment branding can only expect to achieve its vision.
