Abstract:
The purpose of this article is to conduct a detailed analysis of the integration of Artificial Intelligence (AI) marketing to get brand recognition for social
business. It has been seen that AI is immensely popular with businesses these days. This article mainly focuses on the use of AI marketing elements to
increase brand recognition for social businesses, which are not very well-known to consumers in Bangladesh. No research was done previously focused
on the impact of these variables on Social Business. This study makes use of a quantitative research approach that includes a survey questionnaire
consisting of seven-point Likert scales. Inferential statistics have been used to explain the kind of impact AI may have on brand recognition for social
businesses. The authors have approached 500 respondents from 25th February 2021 to 15th March 2021 and got close to an 81% response rate, 403
responses. With the support of SPSS, the collected answers from the sample were analyzed. The results show that integration of AI marketing strategies
will play a significant role in leading to increase brand awareness and recognition for social business. This research will add a new perspective in the
existing literature in the field and allow the professionals to integrate AI marketing elements to achieve improved brand recognition. This study
will additionally encourage establishing of more social businesses ultimately benefiting society.
