Integration of Artificial Intelligence Marketing to Get Brand Recognition for Social Business

Abstract

The purpose of this article is to conduct a detailed analysis of the integration of Artificial Intelligence (AI) marketing to get brand recognition for social business. It has been seen that AI is immensely popular with businesses these days. This article mainly focuses on the use of AI marketing elements to increase brand recognition for social businesses, which are not very well-known to consumers in Bangladesh. No research was done previously focused on the impact of these variables on Social Business. This study makes use of a quantitative research approach that includes a survey questionnaire consisting of seven-point Likert scales. Inferential statistics have been used to explain the kind of impact AI may have on brand recognition for social businesses. The authors have approached 500 respondents from 25th February 2021 to 15th March 2021 and got close to an 81% response rate, 403 responses. With the support of SPSS, the collected answers from the sample were analyzed. The results show that integration of AI marketing strategies will play a significant role in leading to increase brand awareness and recognition for social business. This research will add a new perspective in the existing literature in the field and allow the professionals to integrate AI marketing elements to achieve improved brand recognition. This study will additionally encourage establishing of more social businesses ultimately benefiting society.