Individual Level Adaptation of Human Resource Analytics among Human Resource Professionals in Large- Scale Apparel Companies of Sri Lanka

Abstract

Human Resource Analytics (HRA) is an important concept in Strategic Human Resource Management. Adoption of HRA was most frequently cited reason for not widely adapted to HRA is a shortage of analytically skills (Bassi, 2011). HR professionals are still involved with past practices of 20th century management & relationship building rather than focus of being a strategic partner (Lockwood, 2007). Adapting innovations can be a multifaceted process, as it involves the actions of individuals whose behaviours can be influenced by others either adopting or rejecting the innovation (Jeyaraj & Sabherwal, 2008). This research is aimed to fill the gap in contemporary Human Resource Management issue through analyzing the individual level adaptation on HRA. The primary objective of the research is to find out the impact of the contextual factors of HRA on individual adoption of HRA among HR Professionals in large scale apparel Companies in Sri Lanka. The variables of effort expectancy, performance expectancy under contextual factors have been used in the proposed conceptual framework which is designed based on the Unified theory of technology acceptance and use of technology. The primary data was collected through structured questionnaire. The target population was 240 HR professionals of selected large scale apparel companies. The simple random sampling technique is used to calculate the sample of the study. The sample size was 150 HR professionals of selected large scale apparel companies of Sri Lanka. This study is conducted as cross-sectional study and deductive approach where developing the hypothesis based on existing theory and tested them. The findings revealed that the contextual factors of HRA have positively influenced on individual level adaptation. The study showed that contextual factors are mainly matter on deciding the level of adaptation on HRA at individual point of view. The careful attention and management of contextual factors of HRA adaptation is recommended by researcher as a solution for contemporary Human Resource Management issue.