Impact of Digitalization on Employee Happiness at Sri Lanka Telecom PLC

Abstract

The study empirically investigates the impact of digitalization on employee happiness in Sri Lanka Telecom PLC. The specific objectives of the study are, to identify the impact of digitalization on employee happiness, to analyze the relationship between digitalization and employee happiness, to analyze the relationship between dimensional perspectives of digitalization and to recommend the suggestions to enhance employee happiness. The data was collected using simple random sampling technique and sample size was 363 operational level employees in the company. Out of 363 employees 213 respondents were selected to analyze the data. A structured questionnaire was administered to collect the data and that were analyzed using SPSS version 25.0. Descriptive statistics, Pearson correlation coefficient and regression analysis were used to analyze the data. Digitalization was evaluated by using the five dimensions i.e., HRM, Technology, digitalization of process, digitalization of customer service, strategy. The findings of the study revealed that digitalization has a positive significant impact with employee happiness (r2 = 0.417, p< 0.01). Moreover, the findings indicated that HRM, Technology, digitalization of process, digitalization of customer service and strategy have a positive significant impact to employee happiness. Therefore, the study concluded that the digitalization has positive impact on employee happiness. According to the findings telecommunication service provider need to consider on addressing competency gaps for digitalization to improve employee happiness.