Unleashing Creativity: A Systematic Review of AI's Impact on Human Creativity

Abstract

This systematic review examines the impact of AI on human creativity through bibliographic and thematic analysis of recent scholarship (2019-2024). Five emerging themes were identified: AI as a creative facilitator, AI challenges and limitations, organizational creativity and performance, educational implications, and societal conceptual impacts. The study reveals that AI can enhance creative processes through problem-solving and ideation but can also suppress creativity due to originality threats, ethical concerns, and the risk of overreliance. The impact of AI varies across contexts and can benefit business organizations and educators in developing innovative learning and problem-solving skills. The analysis highlights the opportunities and challenges of using AI to enhance human creativity across different domains.