Abstract:
This study examines the human resource (HR) practices that promote employee retention. Effective HR practices can reduce employee turnover
and increase retention within an organization. Key employees are the instrument for overall growth and development of an organization. This study
focuses on telecom sector of Pakistan. The most important HR practices have been identified with the help of literature. These practices are training
and development, compensation and culture. A questionnaire was developed in this study with the help of literature to measure the identified HR
practices and employee retention. The sample size of this study was 250. Regression analysis was performed to analyse the data. The results of multiple
regressions revealed a significant impact of HR practices on employee retention. Compensation and culture has a positive relationship with employee
retention whereas training and development has a negative one. This study guides the management to devise the effective strategies to improve the
employee retention.
