Abstract:
Work motivation is critical for ensuring sustainability of any business firm. Motivated personnel essentially helps an organization achieve
its organizational goal and objective. Hence, it has become an essential duty for business managers and management committees to identify
the motivating factors that would strongly affect their employees. The purpose of the current research is to identify which are the factors
that motivate service employees most at their workplace in Bangladesh. The study has used survey questionnaires to collect data from
service employees. Convenience sampling is used for data collection. A total of 240 questionnaires were distributed and 183 completed
questionnaires were returned (response rate: 77%). The study used purposeful motivating factors, which are ranked (from 1 to 10) by the
service employees according to the significance of the factors. Mean value is applied to determine the most crucial motivating factor, where
the factor with lowest mean value is considered as the highest significant motivating factor. Results reveal that job certainty, career growth
and advancement opportunity, and quality working environment have been the most crucial and influential motivating factors for the service
employees. The study adequately underlines the necessity of motivational factors and provides some guidelines to keep employees motivated.
