Abstract:
It has become a vital task for employers to attract and retain the
talented pool of human capital. The human capital of a firm has
proved itself a source which provides employers with
a competitive advantage. In recent years employers have
adopted certain practices aiming to attract talented employees.
Employers spend a considerable amount of their resources on
becoming an employer of choice. The researchers in the present
study have adopted a scale in an attempt to study the employer
branding factors influencing the attraction and retention of
employees working in various banks (both private and govern ment) in Delhi NCR, India. The study also attempts to observe the
differences (if any) with respect to gender as well as government/
private sector employees concerning employee attraction and
employee retention. The results of the present study suggest
market value and social value as the factors determining the
employee attraction, whereas, career development and image
as the factors determining employee retention.
