Impact of Peer Support on Employee Productivity: Study of Executive Level Workers in Printed Media Organizations in Colombo District, Sri Lanka

Abstract

Every organization put effort to achieve their strategic goals in an effective and efficient manner in order to successfully competed with competitors and ensure their sustainability within the relevant industry. Employee productivity is highly associated with employee satisfaction and there are number of factors which affect to the employee productivity. Peer support is most critical factor among the other factors which has high intensity to create an impact toward employee productivity. Organizational and Managerial intervention to create and maintain a favorable peer support is also important to enhance employee productivity. There were significant number of empirical studies which have been carried out to investigate the factors which can affect employee productivity. But there were very limited studies carried out to clarify the concept of peer support and investigate the impact of peer support on various employees’ outcome such as employee performance, employee productivity and employee behavior etc. Therefore, the objective of this paper is to identify the impact of peer support on employee productivity of Executive Level Workers in printed media organizations in Colombo district. Peer support factors namely instrumental peer support, informational peer support was considered as the independent variable and job satisfaction was considered as dependent variable through comprehensive literature review.