Effect of Work Life Balance on Employee Performance of a Customer Experience Associate

Abstract

In today's rapidly changing business environment, work-life balance has become one of the major issues faced by many employees around the world. The compatibility of work and family is an increasingly recognized problem for people. This is of strategic importance for both the organization and the employees. An unbalanced work life can also have a number of negative effects on employers' chances towards success. The main aim of this research is to conduct research on the telecommunications industry in Sri Lanka and understand the impact of work-family balance on employee performance. Job satisfaction of an employee directly impacts on employee performance. The target base for this study are customer experience employees in a telecommunication organization in Sri Lanka as an independent variable, the researcher used the work-life balance including working hours, workload, Work arrangement and leave policy. The dependent variable is the employee's performance in the organization. The researcher collected data from 157 employees using a questionnaire that characterizes a quantitative approach. And for that, the researcher used the SPSS software to do the statistical analysis that was used to find the hypothesis analysis, correlation analysis. Regression analysis and descriptive analysis mainly. The study was conducted to determine the relationship between work-life balance and employee performance. With the analysis carried out, the researcher has shown that there is a significant relationship between the working hours, leave policy and work arrangement with the performance of employees. Variables show a positive value. The study offers recommendations, limitations and suggestions for future researchers.