Impact of Job Satisfaction on Employee Turnover Intention at Selected Retail Organization

Abstract

This research examines how employee satisfaction affects turnover in a retail company. It highlights that low employee satisfaction can lead to negative outcomes such as decreased productivity and efficiency. The study explores key factors influencing satisfaction, including organizational culture, work-life balance, job nature, management support, and work stress. Using a mixed-methods approach, data was collected through surveys and secondary sources. The findings show a positive relationship between employee satisfaction and turnover, indicating that low satisfaction significantly impacts turnover. The study concludes that improving employee satisfaction is crucial to reducing turnover in the retail sector