Abstract:
Tourism plays a vital role in strengthening the Sri Lankan economy. The latest Gross Domestic Pro duction (GDP) trends reveal that the service sector contributes over 60% to the country's economy. Within tour ism, the hospitality industry stands out, and this study specifically examines female employment in that sector.
Current statistics indicate a labor force participation rate of 73% for males compared to only 33.6% for females
in Sri Lanka. The hotel industry reflects this gender disparity as well, with female employees making up just about
10% of the workforce. This research aims to investigate whether the hospitality sector presents a viable career
path for women in Sri Lanka. It investigates into their experiences, motivations for entering the industry, and the
social roles they assume to navigate a landscape shaped by prevailing social norms and perceptions. To meet these
goals, a qualitative approach was employed, gathering data through semi-structured interviews with female em ployees in executive positions and above. Eleven participants were selected through purposive sampling. The matic analysis was used to interpret the data. The research identified work-life balance as a significant barrier for
women in this industry, primarily due to demanding and irregular working hours. Interestingly, it was noted that
single, unmarried women or those with fewer family commitments tend to advance more quickly in their careers
and often remain with the same company for extended periods. Additionally, the study highlighted the challenges
female managers face in a male-dominated culture, particularly in managing male subordinates. The findings
showed that women are increasingly stepping away from traditional gender roles, often adopting traits associated
with masculinity to thrive in this environment. Moreover, many women who ascend the corporate ladder tend to
be unmarried. In light of these insights, this study recommends that Human Resources Managers and policymakers
prioritize female-friendly initiatives. It also urges the government to reassess current laws related to female em ployment and implement necessary changes to attract more women into the hospitality industry
