Impact of Selected Factors on Non Managerial Job Applicant’s Intention to Use E Recruitment in a Large Scale Retail Company in Sri Lanka

Abstract

The main objective of the study was to examine the impact of selected factors on non-managerial job applicants' intention to use e-recruitment in a large-scale retail company in Sri Lanka. There were two main variables: the selected factors as the independent variable and the intention to use e-recruitment as the dependent variable. Perceived usefulness, perceived ease of use, and perceived trust were considered as the dimensions for the selected factors. The sample size of this research study was 140 employees, and random sampling was used as the sampling method. In this study, a self-administered questionnaire with closed-ended questions was developed and distributed physically. All items were assessed using a five-point Likert scale, with responses ranging from 1 (strongly disagree) to 5 (strongly agree). A quantitative research method was used in this study. The data collected were statistically analyzed and reported using descriptive statistics, correlation analysis, and regression analysis. The analysis was conducted using SPSS software. The study found that the selected factors positively impacted the intention to use e-recruitment. In addition, perceived usefulness, perceived ease of use, and perceived trust had a positive impact on the intention to use e-recruitment. This research study focused only on a selected retail company in Sri Lanka. Future studies could benefit from using a broader range of sectors for data collection