Abstract:
Strategic sustainability is associated with significant business benefits as well as positive
environmental impacts, yet many organizations fail to recognize the potential of this approach, and
neglect the factors necessary for its successful implementation. This article recommends an art
and science based approach to strategic sustainability and discusses the important role of Human
Resource professionals in contributing to the success of this approach. A number of key areas of
responsibility for the HR department in relation to strategic sustainability are discussed and the
importance of a more proactive approach on the part of HR professionals is noted
