Abstract:
The increased prevalence of COVID-19 has had severe implications on the well-being of
most organization and professionals most especially in the field of human resource
management and marketing. This study focused on establishing the impact of COVID-19 on
different human resource practices and future marketing. It was established that the dynamics
of work have greatly changed from the traditional way of working from the organization‟s
premises to working remotely at home. Consequently, marketing has also shifted to different
online platforms since physical contact with customers is currently prohibited to maintain
social distancing one way of preventing coronavirus. These changes have been associated
with different negative implications and some positives as some professionals find it more
flexible and convenient to work remotely. To cope with the current changing times, an
organization must adjust and adapt to the new emerging technologies of working remotely
and consequently implement strategic policies and procedures towards maintaining a steady
flow.
