Abstract:
Social demands in our world today and pressures from employees have posed a
challenging dilemma among employers. The employers have had to adopt strategies that
will meet the needs of the employers in order to make sure that they retain the best talents
while at the same time provide a work life balance thus ensuring a win-win situation for
all parties. Lack of providing work life balances have led to metal ill health related
disease, absenteeism to deal with family issues and finally loss of best talent to the
competitors especially when they have favorable work life balance practices. The study
therefore sought to establish the influence of family support practices on employee
productivity Safaricom limited in Kenya. The study adopted spillover theory. The study
adopted a descriptive survey with target population of 4972 employees of Safaricom
limited Kenya. A sample size of 370 employees of the target population was considered
using stratified sampling method. Quantitative data that resulted from this process was
analyzed with help of SPSS version 21 and descriptive statistics such as frequencies,
mean, percentages and standard deviation. From the findings, family support services
significantly influence employee productivity at r=.598 p<0.005. Additionally, the
findings concur with the theoretical foundation of the study that adoption of family
support services spills over to the attitude and the motivation of the employees which
results to increased productivity.
