Abstract:
HR is the strategic approach to the effective management of people in a company or
organization such that they help their business gain a competitive advantage. It is designed to
maximize employee performance in service of an employer's strategic objectives. Analytics is the
systematic computational analysis of data or statistics. It is used for the discovery,
interpretation, and communication of meaningful patterns in data. HR analytics is the process of
collecting and analyzing Human Resource (HR) data in order to improve an organization’s
workforce performance. This research is done in with the primary objective to know the use and
awareness of HR Analytics tools in Manufacturing and IT companies basically located in Pune
and PCMC area, India. For this research 63 companies were selected by convenience sampling
method and well structured questionnaire was administered. The research is of exploratory in
nature and direct qualitative techniques are used to gather data. These techniques include
interviews and analysis of various case studies. Analysis has been done by using the responses
received from the respondents and the information gathered from case studies.
It is concluded that HR analytics is now like backbone of strategic decision taking. Analytics
helps in quantification of data which was previously a very difficult task for HR professionals.
Even though it is reality now, it has still long time to gain its popularity in every industry and at
every level of organization. With the current scenario in IT and manufacturing industry it is only
adding value when it comes to decision making. It is not seen as a constraint by HR
professionals that it will hamper their intuitive ability, decision making ability.
