Employer Branding: A Descriptive Study

Gupta, Mr. Pankaj; Patti, Ms. Ruchita; Marwah, Ms. Shaveta

dc.contributor.author	Gupta, Mr. Pankaj
dc.contributor.author	Patti, Ms. Ruchita
dc.contributor.author	Marwah, Ms. Shaveta
dc.date.accessioned	2025-02-25T06:18:39Z
dc.date.available	2025-02-25T06:18:39Z
dc.date.issued	2014
dc.identifier.uri	http://digitalrepository.cipmlk.org/handle/1/849
dc.description.abstract	Employer Branding has become as important as the goods or services in the market place. The purpose of this paper is to make a conceptual review, benefits, limitations, the process and the impact of employer brand and the response of would-be employees. Respondents prefer one sector over others, one company over others and also the factors determining the choice are also different, but independence in work is what people value the most.	en_US
dc.language.iso	en	en_US
dc.relation.ispartofseries	International Journal of Economic and Management Strategy;4(1)
dc.subject	Employer Branding	en_US
dc.title	Employer Branding: A Descriptive Study	en_US
dc.type	Article	en_US