IMPACT OF EMPLOYER BRANDING ON EMPLOYEE RETENTION

Abstract

Retaining talented employees is the priority of many organizations and it is the key differentiator of human capital management. Even major IT companies today are facing the challenge of retaining their talent competes in the global markets. As people, intellectual capital and talent are ever more critical to organizational strategic success and existence of an organisation, in the current competitive business environment, retention of highly talented employees is very important as they contribute positively in improving the organizational productivity. Thus, companies are in search of effective mechanisms for increasing the retention rate in the organizational. Therefore, the perception or the values that an employee gives to an employer is quite important and that the organizations are also focusing on adding up a new employee experience. Hence the analysis of the dimensions of employer branding on the employee retention is quite significant.