Employer Branding and Organizational Attractiveness:  Current Employees’ Perspective

Kalińska-Kula, Magdalena; Staniec, Iwona

dc.contributor.author	Kalińska-Kula, Magdalena
dc.contributor.author	Staniec, Iwona
dc.date.accessioned	2025-02-24T12:05:52Z
dc.date.available	2025-02-24T12:05:52Z
dc.date.issued	2021
dc.identifier.uri	http://digitalrepository.cipmlk.org/handle/1/837
dc.description.abstract	Drawing on marketing and recruitment theory, we examined the relationships between employer branding and employer attractiveness as seen by currently employed employees. The evidence was sought of which employer branding practices (external or internal) may have the strongest impact on the employer's image perceived by employees.	en_US
dc.language.iso	en	en_US
dc.relation.ispartofseries	European Research Studies Journal;XXIV(1)
dc.subject	Employer branding, internal activities, external activities, employer attractiveness, dimensions of employer branding	en_US
dc.title	Employer Branding and Organizational Attractiveness: Current Employees’ Perspective	en_US
dc.type	Article	en_US