Employer Branding: A Strategic Dimension for Employee  Retention

Singh, Ms.Manisha; Rokade, Dr.Varsha

dc.contributor.author	Singh, Ms.Manisha
dc.contributor.author	Rokade, Dr.Varsha
dc.date.accessioned	2025-02-24T11:51:03Z
dc.date.available	2025-02-24T11:51:03Z
dc.date.issued	2014
dc.identifier.uri	http://digitalrepository.cipmlk.org/handle/1/829
dc.description.abstract	Employer branding is a long term strategy to manage perception and awareness of employees, potential employees and related stakeholders in regards of a particular organization. Employee brand is an organizational image which is in the mind of the current employees as a ‘great place to work’. Now the Employer Brand is a brand management in HR perspective to attain, attract, engage and retain employees of the firm. Employer brand is a strategy which helps to retain the employees and try to minimize the employee attrition in the organization	en_US
dc.language.iso	en	en_US
dc.relation.ispartofseries	Journal of Marketing and Consumer Research;5
dc.subject	Employer brand, organizations, Employee Retention, Attrition, Strategies	en_US
dc.title	Employer Branding: A Strategic Dimension for Employee Retention	en_US
dc.type	Article	en_US