Human Resource Management (HRM) Practices for Business Resilience: A Case of E. B. Creasy Co. PLC, Sri Lanka

Abstract

2020, a numerically unique year that lit a lot of hopes for prosperity, growth, and stability for people, businesses, and economies, changed its course from the first quarter and began shifting the paradigm to a more challenging, threatening, and an evolving platform to the lives of people, businesses and economies across the globe. The COVID 19 pandemic which is the dominating shifter of this paradigm change has posed many threats to the resilience of businesses. Its aftermath has impacted on supply chain, demand generation, financing, and marketing functions of businesses while human resource management (HRM) had to play a different role to ensure the survival of the business.