Challenges of Recruitment and Retention of Employees in The Apparel Industry Perspective of Employers in a Selected Apparel Company in Sri Lanka

Abstract

This study examines the recruitment and retention challenges faced by the apparel industry in Sri Lanka, focusing on a selected apparel company as a case study. Expansion of the service sector due to technological advancement and flexibility in working conditions poses challenges to the traditional apparel industry in finding skilled employees. The study uses Herzberg’s Two-Factor theory to investigate how motivation and hygiene factors on job satisfaction, flexibility, and work-life balance and also it examines how technological advancement and employee trends contribute to recruitment and retention. The qualitative methodology incorporates a case study with interviews and secondary data analysis to provide an understanding of recruitment and retention challenges. The main finding reveals that the apparel industry faces significant recruitment and retention challenges due to a mismatch between employee expectations, particularly among younger workers, and the traditional work environment offered by the manufacturing sectors. While flexibility, digital engagement, and career development opportunities are prioritized by younger employees, the apparel industry’s on-site work requirements and limited flexibility act as deterrents. Consequently, the industry struggles to attract and retain talent, especially as the service sector and tech-based roles offer more appealing work conditions. Addressing these gaps in flexibility and career growth opportunities could enhance job satisfaction and employee retention in the apparel sector.