http://digitalrepository.cipmlk.org/handle/1/218 2026-06-01T19:29:28Z http://digitalrepository.cipmlk.org/handle/1/275 Entrepreneurial Intention among Management Undergraduates in State Universities of Sri Lanka Ahamed, M H Ansaf; Aqeela, M R F; Nanthagopan, Y Entrepreneurship plays the inevitable role in eliminating the unemployment issue and to enhance the economy of the nation as a whole. Therefore, the importance of determining the factors affecting on entrepreneurial intention cannot be denied. This research study is carried out to analyze about the entrepreneurial intention among management undergraduate students in state universities, Sri Lanka. Structured questionnaires were issued within the sample of 150 respondents, using simple random sampling method. The conceptual framework and hypotheses were developed through in-depth review of literature and findings derived by using correlation and simple linear regression with version 20.0 of the Statistical Package for Social Sciences (SPSS). The 16-item scale dimensions identified in this study were personal attitude, perceived educational support, perceived relational support and perceived structural support. The results revealed that these factors highly impact on entrepreneurial intention. It is found that “personal attitude” has emerged as the major predictor in determining entrepreneurial intention. Moreover, the study confirmed intention towards entrepreneurship is higher for the individuals who are having entrepreneurial background. Also, proved their findings in relation with the above factors. The present study insights that policy makers’ task continues to the entrepreneurial phase as far they should provide direction to entrepreneurial intention higher educational reforms among higher education institutions relationship reinforcement, favorable structure and innovations to remain youngsters towards entrepreneurship for a long time for the sustainability and growth of the nation. 2022-05-01T00:00:00Z http://digitalrepository.cipmlk.org/handle/1/274 Impact of Corporate Social Responsibility on Employer Attractiveness: Evidence from a Selected State University, Sri Lanka Ranasinghe, S A; Perera, G D N This paper attempts to identify the impact of corporate social responsibility (CSR) on Employer Attractiveness (EA) among final year management undergraduates in a selected state university, in Sri Lanka. Concerns about whether a company engages in CSR activities may be a crucial consideration for applicants in deciding whether or not to apply for or accept a position at a company since there is little attention given to studying CSR and EA among final year management undergraduates of a selected state university, in Sri Lanka. To achieve the main purpose, five hypotheses were developed and tested in non-contrived setting. The study was cross-sectional in time and the sample size of this study was 291 respondents by administering a structured questionnaire which consists of 46 statements with five point Likert scale. The unit of analysis was at individual level and data collection was mainly based on electronic version mail using Google form. The data analyses were conducted using univariate and bivariate methods through SPSS 23. Findings of the analysis disclosed that CSR has a significant impact on EA among final year management undergraduates in a selected state university, in Sri Lanka and all hypotheses were accepted. Further, this study supports to fill the existing theoretical and practical gap and is helpful to the top management of organizations to understand the importance of CSR in EA. 2022-05-01T00:00:00Z http://digitalrepository.cipmlk.org/handle/1/273 Impact of Social Media on Consumer Behavior: Case Study from a Leading Hotel in Sri Lanka Anupama Wijesundara, P A D I Social Media has become a phenomenal technological advancement in present world where individuals connect and communicate with each other. Furthermore, Social Media has become a knowledge hub where consumers share, interact, express and engage in multitude of activities related to different products, services and other related functions. Travel and tourism sector has been one of the key fields where consumers rely on Social Media based information due to its’ experiential nature and the importance of sensitive information in the decision-making process. Role of Social Media on consumer behavior has been addressed throughout the years and it has become a moot point where the scholars and other academic professionals have identified that it needs further researches and studies to identify the relationship as it evolves frequently. This study discusses the concepts of Social Media and Consumer Behavior and related topics in literature review with the support of academic references and build the conceptual framework accordingly to conduct the analysis. Author has been identified main independent variables based on the literature review and collected 278 responses from local consumers of particular hotel chain through a survey based questionnaire. Descriptive research method has been used to analyze the collected data and the findings discovered that the identified variables have an impact on consumer behavior. As concluding remarks, the study proposes that Social Media has an impact on consumer behavior and identifying the discussed areas would benefit the organization to understand the consumer behavior and execute their marketing plan accordingly. Recommendations were made to improve the lacking areas and limitations of the study have been identified to provide an outline of the study. Furthermore, the study has provided future suggestions for future researchers as there could be other Social Media related factors affect consumer behavior in different contexts. 2022-05-01T00:00:00Z http://digitalrepository.cipmlk.org/handle/1/272 Challenges of Sustainability Implementation in The Society: A Study on Solar Power Industry in Sri Lankas Wannakuarachchi, Indika Worldwide communities are on the move of a broad and rapid change of the trend of energy is generated and used. This turnaround moves the society beyond the interest of fossil fuel (which caused climate variation and other ecological and communal problems) to a greener, renewable energies. Renewable energy is now being used by millions of people around the world to produce energy, heating, and cooling homes, for transportation and to cook. In several jurisdictions, renewables are ready for the market and competitive in price with traditional options, and in 2015, it reached about 20% of the world’s final energy demand. Societies around the world realized that transitioning to 100 percent sustainable energy is simply a case of political will, and technology that have been already in place. Many Nations are establishing competitive sustainable energy goals at all levels and in all regions. With a constantly increasing number of areas targeting 100% renewable energy. The study regards to this research indicates that the benefits of socio-economic and sustainable growth are becoming increasingly relevant in energy strategy discussions. And the study of literature confirms that stronger and more rigorous conceptual structures need to be built to assess, quantify, and evaluate the socio-economic and the advantages of renewable energy for sustainable growth. As a 100 percent renewable energy program grows, the void needs to be filled up urgently to assist decision makers to reinforce for implementing 100 percent renewable energy goals. These goals include, along with many other aspects, that they also have the required instruments to show quantifiable socioeconomic benefits. Hence, more studies and in-depth analyzes on several key issues are required to continue building social and political support for 100% renewable energy. 2022-05-01T00:00:00Z